How to integrate email marketing into an inbound marketing strategy?
How to integrate email marketing into an inbound marketing strategy?
Blog Article
The first step in implementing any email marketing strategy is, of course, having emails from real or potential customers to communicate with, which we will refer to from this point on as "leads."
But can lead management and nurturing be achieved exclusively through a comprehensive email marketing strategy?
To a large extent, yes, but a direct phone call or an Croatia Email Database invitation or free pass in the final lead maturation phase (when the lead is already hot or qualified for the sale) is certainly more effective in closing the cycle and achieving the precious sale.
That said, there are several methods and considerations when it comes to how you capture these leads and the type of information you provide.
"To achieve a good email marketing strategy, we should always receive confirmed opt-in or double opt-in leads."
What is this confirmed opt-in or double opt-in?
It is the confirmation process that we all know.
We leave our email address to subscribe to a subscriber list or newsletter and receive an email where we must confirm our subscription by clicking or replying.
This step is essentially established to prevent us from being included by competitors, bots, or people who don't like us very much on lists we don't want to be part of.
This double process is called double opt-in or confirmed opt-in.
Previously, there is opt-in without email confirmation, which is highly inadvisable if we don't want to flood our database with fake leads and get into trouble (or even legal trouble) with someone incorrectly included on that list.
We should also have a clearly visible opt-out option in any newsletter or mailing we send, meaning we should give users the option to unsubscribe or delete themselves from the list at any time.
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